Customer: Esther Carazo
Project: Branding

´smart nutrition´

This branding project focuses on creating a strong and distinctive visual identity for a healthy nutrition company.

The company's mission is to improve people's health through mindful and personalized eating, moving away from traditional practices that focus solely on weight. It emphasizes flexibility, empathy, and nutritional education without imposing restrictions. The company will offer nutrition consultations for various life stages, available both in-person and online.

The design for Esther Carazo, nutritionist, features a distinctive icon: a woman’s head made up of fruits, vegetables, and healthy foods, symbolizing the harmony between nutrition and well-being. This image reflects the comprehensive and personalized approach Esther offers, emphasizing conscious and balanced eating. The name 'Esther Carazo' stands out, reinforcing the brand’s professional identity. The slogan 'Smart Nutrition' summarizes her philosophy: a science-based, personalized nutritional approach tailored to each individual’s needs.

That’s all folks.
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