Customer: TYST
Project: Branding

´Silence...´

They want to sell earplugs under their own brand, with the idea of expanding into other products (swimming caps, nose clips, and beyond swimming products). Therefore, they want a brand name that doesn't tie them too closely to earplugs.

The brand will encompass different types of products. 

We have decided to choose the Swedish word "TYST," which means "SILENT." The connection to their main product, earplugs, is clear but not obvious.

That’s all folks.
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